Web Analytics | Website Optimization

The measurement of web traffic, visitor engagement and the collection and measurement of that data falls into a science called web analytics. This area of data analysis uses hardened statistical methods as well as evolving and developing research to understand more effectively the data available. This is a key growing area for many roles in the technology world including search engine optimization (SEO), social media development, digital marketing and accounting functions such as tracking the return on investment (ROI).

There are many places online to find more information about how traffic, length of time per page, page bounces and page views directly impact the engagement of a website's audience. The first step in understanding web analytics is to receive an overview of common concepts in the web analytics world and identify top sites that provide detailed descriptions and explorations of the more complex aspects that are components of the science. Overall, this analysis falls into the area of internet marketing as much as it does the psychology of capturing audience attention.